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| The Impact of "Naatu Naatu": How a Telugu-language Film Song Captivated Audiences Worldwide and Became a Cultural Phenomenon |
The world was buzzing with excitement on the 13th of March when RRR's 'Naatu Naatu' won Best Original Song at the 95th Academy Awards. Online search data reveals that searches for 'Naatu Naatu' skyrocketed by an incredible 1,105% worldwide just hours after the awards ceremony.
According to a new study by Japanese online casino guide 6Takarakuji, online interest in the Indian song multiplied over 10 times the average volume just hours after RRR's big win. This is a testament to the song's popularity and the huge impact it has had on audiences worldwide.
The song has become a viral sensation on TikTok, with over 52.6 million views since its release in March last year. Its high-tempo rhythm and intense dance battle between legendary revolutionaries and their colonial masters have captivated audiences across the globe.
Speaking about the study, a spokesperson for 6Takarakuji said: "History was made during this year's Oscars ceremony, as 'Naatu Naatu' became the first song from an Indian film to win in the Best Song category. The song won over the likes of music legends such as Lady Gaga and Rihanna, which is a testament to the song's huge popularity, as highlighted by the huge spike in this data."
The electrifying live performance of the song by singers Rahul Sipligunj and Kaala Bhairava received a standing ovation from the crowd at the Oscars ceremony. This historic win will undoubtedly give RRR and 'Naatu Naatu' some well-deserved exposure and cement its status as a cultural phenomenon.
Also Read >> RRR song "Naatu Naatu" Makes History with Oscar 2023 Nomination for Best Original Song
In conclusion, 'Naatu Naatu' has taken the world by storm and has become a cultural sensation. Its catchy tune, high-energy dance battle, and historic win at the Oscars have all contributed to its immense popularity. It's clear that the song has struck a chord with audiences worldwide, and its impact is sure to be felt for years to come.